Ok. So perhaps not the best and most eventful night for Kimmy, but still and event none the less! Infact, one of the largest events on the global scale! The new years countdown. The only world holiday event that is celebrated in almost every Sovereign State. And furthermore, one of the largest media events too, pulling in celebrants all over the world. But this by no means, defines any clear lines of a media event. mainly because a media event can really have no lines!... no form, or set rules. Over the last half century we have seen the evolution of media events transform and manifest to a plethora of viewer and particiopant opportunities. From that of the grand plan scale setup of the moon landing (and by that I mean no reference to the possibility of its rumoured forgery; just the planning and set up it needed in general to be seen across the globe), to the recurrent traditions of the US superbowl and Dick Clarke 'Rockin Eve', to the ever incumbent and what seems, omnipresent inclusion of the ultimate PR buzz word; 'social media event!' Heck, event memes seem to gather enough attention these days that I guess you could say their viral spread could be considered and event...
Particularly this one:
Traditionally, media events sought after publicity as well as provide a sense of entertainment. Examples such as the moon-landing generated tremendous improvements in global and particularly US spirit as well as giving a generation a 15 minute time slot to never forget. But today's stemming seek a multitude of goals spanning from corporate trading, to education and development and of course to the general and traditional use of public sphere stimulation.
Of course it would be right to mention a media event without the brand name infamous for their product launches and endless releases of expanding ideas. Apple Inc today is the largest company on the plannet with an estimated $651.5 billion gross worth. That's higher than the total value of the US economy of any year prior to 1977. Needless to say, their events are so anticipated their are usually pre-events before them!- Plus the endless crowd lined up out the door the day before.
Aiding to this is the newest craze to capture events. When previously the best and most sought after coverage was Live film for any event. Options of interest today have expanded to the concept of 'live blogging'. That is, posting live whilst the conduct of a media events goes on. This cultural zeitgeist has been gaining popularity within the last 18 months and even apple now have joined the fad.
But what holds for the future of the media event?... Well... I don't know!.. but I hope to find out over the course of this semester and comment on this weeks blog with my own answer in 12 weeks time! (Hi future me!)
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