Week 7: Data

I found my self somewhat trailing back this week to works of last years publishing course. Whilst I agree with my lecturers strong stance of usability and application of ANT (Actor network theory) i'll still take issue with a 'equal' balance when it comes to assemblage. 

These conceptions associated with assemblage creates an overwhelming link between some contemporary business models and the changing technologies of todays world. Gardiner's text "What is an Author" aptly helps display between the changing conceptions of assemblage within publishing and the modern/digital technologies that are changing its foundations.

It also appears to me that Delueze's Theory of Assemblage is closely linked with the conceptualisation of discourse. A building block to the theory of an evolutionary basis within developments of an field. Quite frankly though, unpicking a deep understanding of medfia discourse in terms of assemblage theory is an act worth of a brain explosion... so instead...

The following picture I feel most explains discourse in simple terms: (at least in a way that keeps me smiling whilst doing so.)

Taken from: http://www.toistudio.com/blog/2010/01/discourse.html



Word: Data.